Posts made in June, 2017

on Jun 22, 2017

By Tony Connelly Formula One’s new owners have voiced their concerns over the TV broadcast deal inherited from the previous management, led by Bernie Ecclestone, fearing that the agreement with Sky will hurt the sport. From next season Sky will have the exclusive UK broadcast rights to Formula One, ensuring the 2019-2024 seasons will be entirely behind a paywall for UK fans. Liberty Media has been vocal in its desire to have a balance between paid-TV and free-to-air in its broadcast agreements, however Sky’s deal with Formula One was agreed in March 2016, 10 months before Liberty Read full story › Source: The Drum...

on Jun 22, 2017

By Jessica Goodfellow Channel 4 has become the exclusive broadcast partner to air Pride in London’s first ever television adverts which will mark 50 years since Parliament first voted to start legalising homosexuality. The four films will be shown during a special season of programmes on Channel 4 which marks the anniversary of the the Sexual Offences Act 1967 – the first piece of legislation which partially decriminalised homosexuality. The 30-second spots follow the stories of four characters who have each lost a relationship with a loved one due to not accepting their sexuality. The four narratives have also been combined in a Read full story › Source: The Drum...

on Jun 22, 2017

By Rebecca Stewart Pinterest rolled out its visual search tool Lens to all users in March, and now the platform has streamlined the tool with a redesign and the addition of some new features. Lens lets users point their camera at their surroundings to discover fresh ideas based on the images it captures. The idea being that if a user spots something they are interested in – like a dress or a flower arrangement – then they can snap a picture of it and search for visually similar images within Pinterest‘s walls. Uses are even able to take pictures of food Read full story › Source: The Drum...

on Jun 22, 2017

By John McCarthy NBC is the latest major broadcaster to test the waters with eSports content, sealing a deal that will make it the first to air Rocket League footage. The game, a cross between a destruction derby and a soccer match, is a highly popular multiplayer game across multiple platforms and as of March 2017 had shifted 10.5m units. At the time, there were around 29m registered users as a result of the title also being bundled in the PlayStation Plus offer. NBC has recognised the appeal of the title and is willing to give it Read full story › Source: The Drum...

on Jun 22, 2017

By Stephen Lepitak The organizers of Cannes Lions have responded to the potential decision of WPP and Publicis Groupe bosses to refrain from involvement in the festival next year, partially due to cost. Speaking to The Drum, Jose Papa, managing director of Cannes Lions answers some questions put to him in response to the decision of Arthur Sadoun, Publicis Groupe’s chief executive, to cut all marketing spend including entering and attending awards such as Cannes Lions and CES to fund the development his internal AI platform Marcel. This spurred WPP chief Sir Martin Sorrell to admit that he too Read full story › Source: The Drum...