Posts made in June, 2017

on Jun 22, 2017

By Stephen Lepitak The organizers of Cannes Lions have responded to the potential decision of WPP and Publicis Groupe bosses to refrain from involvement in the festival next year, partially due to cost. Speaking to The Drum, Jose Papa, managing director of Cannes Lions answers some questions put to him in response to Arthur Sadoun’s decision to cut all marketing spend including entering and attending awards such as Cannes Lions and CES to fund the development his internal AI platfrom Marcel. This spurred Sir Martin Sorrell to admit that he too was considering the value of being involved in the future. Here Read full story › Source: The Drum...

on Jun 22, 2017

By Andy Black An F-16 fighter-jet roll is equivalent to nine G’s of force. Nasa pilots pass out at 10G if they’re not wearing modified G-force suits. However, this all pales in comparison to professional rugby players and what they put their bodies through on a weekly basis. A study carried out by the New York Times saw the average player clock up over 20Gs with some collisions going above 40Gs. Only a select few have the strength and courage to endure such forces – and keep coming back for more. In unearthing this key insight into the sacrifices made by rugby players Read full story › Source: The Drum...

on Jun 22, 2017

By John Glenday Twitter shares have surged 6.5% on the back of an uncharacteristically positive outlook for its commercial prospects as advertisers gave the micro-blogging service their ‘best relative feedback’ in more than two years. Having struggled to gain traction amongst advertisers the service appears to have turned a corner as it rode a wave of renewed investor optimism fueled by user growth, changes to its ad delivery and a renewed focus on live content. Triggering the bounce was Cleveland Research which believes it has found evidence that advertisers may be re-appraising their approach to the platform. It said: “This is Read full story › Source: The Drum...

on Jun 22, 2017

By John McCarthy Canadian popstar Justin Bieber was dubbed a ‘Latin King’ by Spotify in a sponsored Instagram post, an accolade that aggravated viewers and eventually led to its removal. The assumedly tongue-in-cheek ad read: ‘Justin. Now Latin King’ in reference to the singer’s appearance on Luis Fonsi and Daddy Yankee’s Despacito remix. It recently emerged Bieber actually does not know the Spanish lyrics in the song, and as a result he will not perform the song live. This stance saw an item lobbed at his head during a recent gig at Summerburst Read full story › Source: The Drum...

on Jun 22, 2017

By Benjamin Cher Turner Asia Pacific has acquired a minority stake in Vietnamese digital media and creator network POPS Worldwide. This follows a co-production deal with mm2 Entertainment and another minority investment in Bigballs media. This investment will allow Turner to reach new audiences and extend its partnership with POPS. Turner’s Boomerang brand launched in Vietnam in 2016 on POPS Kids, offering international animations dubbed in Vietnamese. “With its unique proposition, POPS has shown to be very adept at attracting and engaging audiences with its local content and creator network, and this agreement allows Turner to venture into this growing side of the business,” Read full story › Source: The Drum...