By Taruka Srivastav Apollo tyres has come out with #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC. Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as seen in General Motors’ India departure, which will ‘limit’ Manchester United’s jersey deal engagement. The onus is now on Apollo Tyres, partners of Manchester United FC since 2013 to market the brand in the Indian market. Directed at Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Apollo tyres has come out with #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC. Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as seen in General Motors’ India departure, which will ‘limit’ Manchester United’s jersey deal engagement. The onus is now on Apollo Tyres, partners of Manchester United FC since 2013 to market the brand in the Indian market. Directed at the brand’s Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The stage has been set, all we need now is the cast and the audience. The Drum’s Digital Trading Awards has now launched in Asia Pacific and we’ve created a short guide to help you get involved. What is it? First started in 2013, The Drum Digital Trading Awards aims to partner with the industry to encourage programmatic-shy advertisers into the space by showcasing best in class data-led advertising, building on industry standards and creating a platform for discussion. Culminating in the awards night, The Drum Digital Trading awards has been running for almost four years in the UK and two years in Read full story › Source: The Drum...
Read MoreBy Benjamin Cher Mobile adtech outfit, Glispa has acquired Tel Aviv-based RelevanTech, a carrier distribution company. This follows the acquisition of Sao Paolo-based Mobils. RelevanTech partners mobile carriers to preload its app discovery tool on mobile devices. The app offers a native user experience and preloaded content for quick one-click installs. This acquisition will allow Glispa to add traffic from RelevanTech’s premium users, and bolster its offerings to brands and app developers. RelevanTech will also fuel Glispa’s Audience Platform by providing user-level data at a global scale, allowing for audience segmentation and behavioural targeting for advertisers. “With consolidation happening all over the ad tech industry, Read full story › Source: The Drum...
Read MoreBy Benjamin Cher IPG Mediabrands and HIVE have launched a social programmatic marketplace, Malay Local, which allows brands to target Malay affinity audiences on social platforms. HIVE owns major Malay affinity social communities such as Raja Lepak, The Bikers Ranger, Sinaran Wanita, MNation & Raja Cuti. The company’s platforms has over a million followers and over 62 million in reach a month. This follows IPG Mediabrands’ SpringCreek retaining the Digi account and the launch of Society Singapore. This marketplace aims to address demand from advertisers to accurately reach out to Malay affinity audiences, which have been previously targeted through a probabilistic approach. Read full story › Source: The Drum...
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