Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in August, 2017

Suzy Ray joins London Advertising to bolster new business drive

on Aug 21, 2017

By Naomi Taylor Global creative agency London Advertising has appointed Suzy Ray as its director of business development and marketing. She will report to Michael Moszynski, chief executive and founder, and lead the agency’s new business and marketing activities. Ray has led new business, marketing and brand development across a range of leading agencies including St Luke’s, Grey and Partners Andrews Aldridge. Michael Moszynski commented on the appointment: “We have had three fantastic years of growth and see huge potential to help more clients transform their marketing spend from a cost into an investment through our ‘One Brilliant Idea’ Read full story › Source: The Drum...

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Branding's placebo effect: how our expectations about a product influence its performance

on Aug 21, 2017

By Richard Shotton On 22 January 1944 lieutenant Colonel Beecher was one of the 36,000 allied soldiers who invaded Anzio, on the Italian coast. The troops landed unopposed, but despite the early success the allies hesitated. The delay allowed the Nazis to regroup and within a week they had dug a warren of tunnels in the nearby hills, encircling the British and American troops. Churchill, dismayed by the caution, commented that “I had hoped we were hurling a wild cat onto the shore, but all we got was a stranded whale”. The next few months were hellish for Beecher. The Germans’ elevated position meant Read full story › Source: The Drum...

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Sagittarius opens London office for growing team following five new hires

on Aug 21, 2017

By Jessica Davis Sagittarius, a digital agency which has worked with Knauf, Race of Champions and Contiki, has moved from a four person workplace to a large Shoreditch based-office to support its fast expanding team. The agency now calls Forge & Co Shoreditch its new home, after five new hires required a move from a We Work space in Moorgate. Sagittarius is creating an inspiring and collaborative working environment for its nine London employees, as the agency still continues to grow. Paul Stephen, Sagittarius’ chief executive officer, comments: “This move is indicative of the continued expansion of our London Read full story › Source: The Drum...

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Sagittarius agency opens London office for growing team following five new hires

on Aug 21, 2017

By Jessica Davis Sagittarius, a digital agency which has worked with Knauf, Race of Champions and Contiki, has moved from a four person workplace to a large Shoreditch based-office to support its fast expanding team. The agency now calls Forge & Co Shoreditch its new home, after five new hires required a move from a We Work space in Moorgate. Sagittarius is creating an inspiring and collaborative working environment for its nine London employees, as the agency still continues to grow. Paul Stephen, Sagittarius’ chief executive officer, comments: “This move is indicative of the continued expansion of our London Read full story › Source: The Drum...

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Formula One bets big on eSports with first official series

on Aug 21, 2017

By Jessica Goodfellow Formula One is launching its first official eSports series as part of growing trend among sports brands to align themselves with the online medium as it gains momentum worldwide. The Formula One eSports Series will be run as a partnership between F1, game developer Codemasters, and eSports specialist Gfinity. The first season of the World Championship league will kick off in September to coincide with the launch of the new F1 2017 game. A qualification system will run through the month to determine the 40 quickest drivers. Those drivers will be invited to the live semi-finals, Read full story › Source: The Drum...

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