By Katie Deighton Proving that the marketing industry loves nothing more than laughing at media planners, Oliver Group and the Guardian’s bedtime story on that illustrious career has been voted The Drum’s Creative Work of the Week. ‘Learn about the world of…The Media Planner’ has been sent by the publisher to real-life media planners across London, in a bid to “draw attention to the Guardian’s impressive credentials” in “a fun way”, according to Hamish Nicklin, chief revenue officer at Guardian News and Media. The book follows the adventures of Claire, David, Toby and Julian as they navigate the world of media planning through Read full story › Source: The Drum...
Read MoreBy Katie Deighton Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 28 August. For project information, credits and more click on the project to expand to full screen for credits Read full story › Source: The Drum...
Read MoreBy John Glenday Children are increasingly coming into contact with gambling ads, according to data which shows that online casino houses have collectively splurged £1.4bn on marketing since 2012; part of a 97% increase in ad spend over the past five years. While aimed at adults, many of these ads are being consumed by children, sparking concerns from GambleAware, a charity offering help to those with gambling addictions, that betting shops could be unwittingly inducting a new generation of gamblers. Figures compiled by Nielsen indicate that gambling industry ad spend hit £312m in 2016, a 63% rise on the Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Indian Super League (ISL) team Mumbai City FC, owned by Bollywood actor Ranbir Kapoor, has roped in fan engagement platform Rooter to strengthen their reach. ISL is the world’s fourth biggest football league and the second most watched league in India after Indian Premier League (IPL). Its new season is set to kick off in November. Rooter will provide assistance in three aspects of fan engagement and acquisition; revenue generation, such as selling tickets, merchandizing and acquiring sponsorships and providing stats and data of fan engagement for all MCFC matches. Indranil Das Blah, CEO, Mumbai City FC, said, “While on field preparations and Read full story › Source: The Drum...
Read MoreBy John Glenday Daily Mail and General Trust (DMGT), publisher of the Daily Mail, is seeking to dispose of its commuter-friendly free title the Metro for as much as £35m as part of efforts to ‘streamline’ its business. First published back in 1999 the Metro is expected to command a price of between £25 and £35m and the sale, dovetailing with a strategic review of the public transport distributed title. According to the Times the sale is being orchestrated by new DMGT chief executive Paul Zwillenberg with the aim of removing distractions from its core activities at the Daily Mail, a Read full story › Source: The Drum...
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