By Jessica Goodfellow BBC Creative, the BBC‘s in house creative team, has collaborated with renowned choreographer Parris Goebel to launch a new campaign for children’s TV strand CBBC that aims to showcase the channel’s diverse appeal. The ad, which launched on Saturday (19 August) on the CBBC channel, is styled like a music video and sees five ‘tribes’ of kids – The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders – tackle different dance routines, until eventually coming together at the end in a colourful amalgamation. The ad features 40 children from various ethnicities, disabilities, ages and heights, as it Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Millennials are headed to Snapchat for news as NBC News’s show Stay Tuned, launched last month on Snapchat Discover, attracted 29 million unique viewers out of which 60% were under 25, according to a statement released by NBC. Co-hosted by Savannah Sellers and Gadi Schwartz, Stay Tuned is the first-ever daily news program on Snapchat and lasts between two-to-three minutes. NBC Universal invested $500m in Snapchat parent company Snap’s IPO earlier this year as part of a strategic investment and partnership and looks like the partnership is headed in the right direction. Snapchat Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Facebook is expected to expand its inventory by designing an augmented reality (AR) glasses that could display digital objects in the physical world, according to a patent application filed by Oculus. ‘A waveguide display used as part of the virtual reality (VR) system, AR system, mixed reality (MR) system or some combination therefore’ is how the glass is summaries in the patent. Facebook already used this year’s F8 keynote address to showcase its augmented reality (AR) initiative, lauded as “the first mainstream augmented reality platform” that will employ artificial intelligence (AI) and VR to help developers build games Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Nestlé has joined forces with Amazon in India to expand the reach of its products, starting with its new range of Maggi Noodles. Amazon Prime members will receive a 33% discount on the new Maggi range on as part of the agreement while customers paying through Amazon Pay will get 25% cash back. Maarten Geraets, general manager, foods, Nestlé India said, “Our new Maggi Nutri-licious Noodles are in line with our Simply Good initiative to provide healthier and tastier choices to our consumers. We are pleased to associate with Amazon to reach out to our consumers Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav This Christmas, Nutella will launch a dedicated £1.1m TV campaign as part of a wider investment into the brand over the festive period. The campaign will feature new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, and digital, social and experiential activations. Nutella-owner Ferrero will be investing £8.2m altogether this Christmas to deliver new products across its brands, including advent calendars and new boxed chocolate products. Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offering products and ranges that help to cater for the different types of festive shopping needs,” Read full story › Source: The Drum...
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