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Posts made in August, 2017

Google rolls out video previews for quick searches

on Aug 19, 2017

By Taruka Srivastav Google has rolled out six second video previews on Google search which will see videos brought up in search results auto-play in silent. In a blog post Google explained: “Starting today and rolling out more next week, on the Google app for Android and Chrome on Android, when video results show up in the video carousel, just like text snippets for text results, you’ll see video previews.” null null Earlier, Google introduced video versions of featured snippets for quick answers to queries like “how to kickflip.” “We’re always looking for ways to help you find information Read full story › Source: The Drum...

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Here’s how the 'fake news' reacted to Steve Bannon’s redundancy

on Aug 18, 2017

By Lisa Lacy On Friday (August 18), the White House announced Chief Strategist Steve Bannon, co-founder of alt-right news platform Breitbart, was the latest casualty in Donald Trump’s cabinet. “White House Chief of Staff John Kelly and Steve Bannon have mutually agreed today would be Steve’s last day,” the statement reportedly said. “We are grateful for his service and wish him the best.” The move comes as the US is still reeling from violence in Charlottesville, Virginia, as well as Trump’s response, which attributed blame to both white supremacists and counter-protestors. The New York Times cited a person close to Bannon who said the Read full story › Source: The Drum...

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Dolmio cuts the strings of its puppet mascots for a more grounded marketing strategy

on Aug 18, 2017

By John McCarthy Mars-owned Italian sauce brand Dolmio is moving away from its long-standing puppet mascots to embrace a more realistic approach starring actor Dominic West. After 15 years of faithful service, the family of bug-eyed, bushy-browed Italian lovers is being put out to pasture for a realistic Dominic West narrated slot called ‘No Drama’ that ironically features a lot of drama. Starring as the Dad, replacing ‘Papa’, West narrates his son’s passion for video games in grandiose fashion before the family is loosed upon plates of bolognese. Clarence Mak, global chief marketing and customer officer of Mars Food, said: “This campaign stems from Read full story › Source: The Drum...

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xHamster teases move into conventional TV by offering save cancelled Netflix series Sense8

on Aug 18, 2017

By John McCarthy Porn website xHamster is making a grab for headlines after offering to pick up the production of shuttered Netflix original show Sense8. The company has put itself into the pitching seat to save the series after the conclusion of the second season on its video streaming rival. This would be after an airing of a two-hour special that is due for release 2018, a video designed to wrap the series up. As it is, xHamster thinks it stands to gain by being associated with the Wachowski-produced show that centres around eight strangers who are connected in a unique Read full story › Source: The Drum...

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Ad of the Day: brave storytellers highlight new campaign from A&E

on Aug 18, 2017

By Kyle O'Brien The A&E channel has revealed a new look and a brand campaign that highlights Brave Storytellers, a new series featuring those who are making a difference on the network. A&E said that the campaign is aimed at targeting and retaining viewers through “fearless and factual” storytelling. The promo spot features the stars of the series, which tells tough, real stories. It includes filmmaker Andrea Demme and subject Steven Clark of Born This Way; Leah Remini of Scientology and the Aftermath; Donnie Wahlberg of Wahlburgers; Kevin Lawrence of Live PD; and Elizabeth Smart of Elizabeth Smart: Autobiography. It encapsulates the feeling that Read full story › Source: The Drum...

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