By Naomi Taylor There are over 30,000 agencies in the UK. The industry is rife with tips and tricks to raise your business profile and profits to stand out amidst the thousands of potential competitors. Winning new business is the agencyland’s lifeblood. The Drum caught up with Neil Stanhope, managing director of branding agency Underscore, to find out about his arguably extreme and star-studded route to winning new business – going on TV. Stanhope was approached by Alex Polizzi, The Hotel Inspector who tries to salvage some of Britain’s worst hotels on Channel 5. Underscore were tasked to help distracted hoteliers John and Read full story › Source: The Drum...
Read MoreWPP digital exec on B2B, wearable technology and how combinations of innovation are helping move the industry forward
By Danielle Gibson Global communications service group WPP announced the formation of WPP Health and Wellness back in February with the ideology of uniting its “broad capability” under one banner to “significantly advance its [offering] and partnership with clients across the spectrum of health and wellness.” Ahead of his judging post for The Drum B2B Brave Awards, WPP Heath and Wellness’ chief digital officer, Ritesh Patel explains his thoughts on Google Glasses in B2B and how combinations of innovations, like account based marketing (ABM) and new technologies enable them to upscale B2B and is Read full story › Source: The Drum...
Read MoreBy Katie Deighton Visit Publicis’ London office on Baker Street throughout August and you’ll find yourself in the midst of an art gallery curated to celebrate the creative lifeblood that immigrants – and the children of immigrants – bring to British culture. However the show should not be read as a political statement, according to the agency’s chief executive. Entitled There’s a Good Immigrant, the exhibition exclusively features artists who are migrants or second-generation migrants, or who create work that encourages reflections on migration. Despite the political world’s current interest in the matter of crossing borders, Publicis London’s Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart BT Sport has signed yet another live deal, this time with Twitter to showcase its football results show BT Sport Score to viewers in the UK. The announcement follows on from a slew of experiments from the broadcaster around the way it delivers sport and highlights to fans – including a recent deal with Snapchat around the Champion’s League and a 360-degree YouTube live-stream of the final. The latest collaboration with Twitter will tap into BT Sport’s plans to make its content as widely available as possible by allowing millions of UK Twitter users to tune Read full story › Source: The Drum...
Read MoreBy Michael Feeley Creative digital agency Collective London has appointed Chris Shadrick as its new head of strategy. Previously head of digital strategy with Ab…, Shadrick’s extensive experience spans leadership of both digital and creative projects. He joins Collective to help define and lead the agency’s strategic output across all clients and sectors. Carolyn Laing, managing director at Collective London, said: “It’s fantastic to welcome Chris onboard at an exciting time for Collective. He’ll be working across all of our client accounts to provide a deeper understanding of customer interactions, improve content performance and optimise the impact our work has on our clients’ businesses.” Speaking of Read full story › Source: The Drum...
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