By Andrew Eborn In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last week we looked at Google Glass, an invention ahead of its time. Today, it’s the turn of another futuristic product still waiting for its moment. Meet Crystal Pepsi. Clearly crazy According to Mintel, approximately 33,000 new consumer packaged-goods are introduced every month (Mintel Global New Products Database). Most of them fail. Having successfully survived the 80s Read full story › Source: The Drum...
Read MoreBy Daniel Wright Given the amount of money the UK spends on Halloween every year, it’s no surprise that so many advertisers have a crack at leveraging its power to grab the attention of consumers. As the case tends to be with most campaigns, the trick lies in the invention of a clever concept that people can relate to. When executed correctly, it works a treat – and these ads from over the years are a genuine testament to that. Burger King: Free Whoppers for clowns Video of BURGER KING | #ScaryClownNight Loading… This TV ad is the centrepiece to Read full story › Source: The Drum...
Read MoreBy Stephen Waddington Bots and rogue advertising are being used to manipulate social media. It’s why both must face greater scrutiny. The networks and technology that promised to democratise media and improve public discourse are creating threats to the democratic process. New research is shining a spotlight on this issue and shows how little we know about how our behaviour is being shaped. Evidence emerging following the EU referendum in June 2016 and the US election in November 2016 points to the need for stronger governance on social media platforms. In my view, social media needs to be held accountable to the same rules and regulation Read full story › Source: The Drum...
Read MoreBy Minda Smiley Independent agency Partners + Napier has acquired Rochester-based Roberts Communications. Terms of the deal were not disclosed. Partners + Napier founder and chief executive Sharon Napier will continue in her role, while managing director Courtney Cotrupe will step up to president. Bill Murtha, chief executive of Roberts Communications, will serve as transition consultant for Partners + Napier before retiring next year to “pursue personal interests including writing, consulting and teaching.” President of Roberts Communications Katrina Busch is joining Partners + Napier as SVP-group account director. She will report to Cotrupe. The acquisition expands Partners + Napier’s existing relationships with Excellus Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart With the season finale poised to air tonight (31 Oct), the Great British Bake Off’s first group of advertisers reveal how they’ve benefitted from the Bake Off bump. Great British Bake Off’s shock £75m move to Channel 4 opened up the commercial biscuit tin and questions were raised about how the broadcaster would strike the balance between bringing value to advertisers while retaining the loyal audience. When it comes to the numbers, the proof, is indeed, in the pudding. GBBO has been the most successful series for C4 in over six years, averaging an overnight audience Read full story › Source: The Drum...
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