By Bennett Bennett The Martin Agency was selected by Wizards of the Coast as its new agency of record for consumer brand engagement. The publisher of Magic: The Gathering and well-known role-playing game Dungeons and Dragons made the announcement after a review that pit the agency against two unnamed agencies. The Martin Agency has been asked to spearhead branding and strategic planning efforts as the company looks to expand its properties. The card game, which has marked its 25th anniversary, has about 20 million people worldwide playing it, as well as a professional tournament circuit that’s been solidified with e-sports surge into popularity. Aland Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Mother in New York announced that Mark Sloan has been named its head of Mother Design. He came over from TBWAChiatDay, where he served for three years as its director of design for over three years. Mark’s prior experience included working on a list of clients that includes Apple, Airbnb, the Los Angeles Philharmonic and Quiksilver. Sloan has replaced Michael Ian Kaye, who was founder and executive creative director of the indie’s design practice. Kaye has exited his role to focus on developments of new concepts at Mother’s ventures portfolio, as well as projects that ‘speak Read full story › Source: The Drum...
Read MoreBy Katie Deighton As more airlines couple a life-saving tool with a creative brand strategy, The Drum asks: what’s the pay-off? Turkish Airlines’ tie-up with The Lego Movie franchise has resulted in an onboard safety demonstration video made from 2,938,840 Lego bricks. This was painstakingly arranged over the course of 950 days. The five-minute video, presented to passengers on all of the airline’s flights, heavily features the movie’s self-deprecating humour through thick and fast quippery. It leaves the viewer chuckling at a narcissistic Batman figurine in lieu of contemplating a potential plummet to earth. Turkish Airlines’ inflight video is the Hollywood version Read full story › Source: The Drum...
Read MoreBy John Glenday News Corp has fallen to a $1.4bn loss for the year 2017/18, over double its comparable losses for the previous year which stood at a more manageable $643m – although this year’s figures were skewed by a one-off $998m write down relating to the consolidation of Foxtel and Fox Sports in Australia. The swathe of red ink came despite healthy digital subscriber growth led by The Times, Sunday Times and Wall Street Journal as well as successes at its property portal realestate.com in addition to its book publishing unit. Chief executive Robert Thomson said: “We also Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Missing Persons Advocacy Network (MPAN) has taken a traditional form of seeking information around missing persons and given it a modern twist, placing stories about missing people on biodegradable coffee cups. The campaign, by WhiteGREY in Australia, uses the cups to tell the stories of six missing people and will be placed across cafes in Melbourne, a city famed for its coffee culture. The idea is to update a tried and tested format, replacing the black and white images that is associated with missing people notices and adding more colour, to depict the human stories behind them. MPAN CEO, Loren O’Keeffe, said: Read full story › Source: The Drum...
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