By Catherine Shuttleworth It was back in 2008 when the then commercial food director of Marks & Spencer (M&S) said that the retailer was: “Considering adopting a model similar to Ocado, a company that delivers groceries on behalf of the supermarket Waitrose.” In the intervening 11 year period, the retail market in food has completely transformed – M&S have seen off three chairmen and three chief execs, but still haven’t delivered any online food offering. Whilst sometimes there is real merit in zigging whilst others zag, Archie Norman and his new experienced team in food, lead by Stuart Machin and soon to be joined by Read full story › Source: The Drum...
Read MoreBy Fernando Desouches A lot has been written in recent weeks about advertising and its issues with gender stereotyping in recent weeks, but what is the collective action point? The Drum’s recent article on the RAF’s diversity contest-winning ad on Channel 4, about fighting together against female stereotypes in communication, raises at least two important issues. The first being, how far we still are from fixing this problem, considering that 40% of the ads screened by Channel 4 continue to show women in stereotypical roles. The other is that, even though there is still progress to be made, brands that target Read full story › Source: The Drum...
Read MoreBy Sam Bradley For The Drum magazine’s special cyberwarfare issue, we asked marketers around the world what place their industry and their peers will have in a world where words are weaponised and smart communication is replacing combat as a way of warfare. Loading… Nicole Yershon, chief executive and founder, Nicole Yershon Collective It’s certainly not a simple question. To start with, the role of the marketer has to be broadened into digital anyway – automation, AI (machine learning), robotics and so on – and the minute that happens security goes right to the top of the agenda. It’s Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore has announced it plans to introduce a data sharing requirement to improve its Personal Data Protection Act (PDPA) at the 2019 Mobile World Congress. The PDPA, which acts like the GDPR, was drawn up in 2012 and came into full effect in 2014, governs the way companies in Singapore can collect, store, use and disclose data. The new requirement, which is called data portability officially, wants to ensure consumers in Singapore are able to switch from one service provider to another without losing their records like purchase histories. It will also allow them to transfer Read full story › Source: The Drum...
Read MoreBy Shawn Lim MAC Cosmetics has opened an experience center in Shanghai to provide an omnichannel shop for its customers. The store, created with the help of Wunderman Thompson, brings together product discovery, social engagement and purchase for an interactive ‘new retail’ experience for customers. The Estée Lauder-owned brand claims it conducted half a year of research to understand Gen Z makeup purchase behaviours through cognitive walkthroughs, exit interviews and customer focus groups. The results gathered were then used to form the store’s interactive design, touch screens and mobile interfaces to create engagements between digital devices and Read full story › Source: The Drum...
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