By Taruka Srivastav Instagram fashion and beauty partnerships manager Kristie Dash is urging influencers to not be afraid to label posts as ‘sponsored’ as more attention comes on the disclosures made by users when partnering with brands. Dash in an interview around how influencers have been under scrutiny by regulators in Australia over the level of disclosure, with The Age and Sydney Morning Herald said that the platform had clear tools and guidelines to guide creators on what information to give their followers about sponsored deals. She further emphasized on how Instagram has no data to prove that sponsored posts don’t Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Ikea, the global home furnishing brand, is urging people to improve their sleep in order to lead a healthy lifestyle. The campaign, titled ‘Let’s Celebrate Sleep, Everyday’ showcases how members of a family struggle to sleep due to light and sounds coming from the windows, uncomfortable mattresses and pillows and the phone buzzing late night. The advertisement further highlights the importance of sleep in order to function efficiently, especially during the festive season. The campaign will run across TV, print, digital, radio, OOH, Ikea Family (Ikea’s customer loyalty program) workshops and BTL activities such as placing ‘Sleep Pods’ at prominent Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak TV production company Endemol Shine Group has been acquired wholly by Banijay Group. The size of the deal to acquire Endemol Shine, co-owned by The Walt Disney Company and behind Black Mirror, Deal or No Deal and Big Brother and includes over 4,300 registered content formats, was not revealed at the time of the announcement. Banijay Group is the production and distribution company that created Wife Swap, Keeping Up With The Kardashians, The Secret Life of Four Year Olds and Survivor. Following the conclusion of the deal, and in preparation for the continued spiral of ‘The Streaming Wars‘ Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien United Airlines is taking flight to a galaxy far, far away thanks to a partnership with the upcoming film, Star Wars: The Rise of Skywalker. The airline’s latest in-flight video cuts back and forth between clips, artwork and swag from the new movie and flight safety features read by its crew. The airline is hoping that customers, Star Wars fans and aviation enthusiasts alike will enjoy and be informed by the five-minute video. The action begins in Times Square, where X-Wing fighters are seen speeding along the digital screens as a captain welcomes viewers to the video. It then jumps Read full story › Source: The Drum...
Read MoreBy Katie Deighton Plant-based brand Beyond Meat has followed in the footsteps of its competitor, the Meatless Farm Co, and hired a Coca-Cola exec as its chief marketing officer – a role that will head up an expanded internal marcomms team. Stuart Kronauge was previously president for sparkling brands at Coca-Cola, where she oversaw products such as Diet Coke, Fanta and the flagship drink. Having spent 18 years working for the drinks conglomerate, she will relocate from Atlanta to join Beyond Meat in January 2020. The CPG veteran is the second Coca-Cola executive to join a plant-based protein company this month. Lone Thomsen, Read full story › Source: The Drum...
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