Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in November, 2019

How journalism can survive and thrive

on Nov 12, 2019

By Samuel Scott Should mainstream news outlets first and foremost create profits for shareholders or neutrally, objectively and thoroughly educate the public? That is the battle for the soul of journalism today. From bias to neutrality and back The idea that journalists should be neutral and fair is relatively recent. In the US, newspapers took sides during the Revolutionary War. Throughout the 1800s, publications were essentially propaganda tools of political parties. Late in the century, ‘yellow journalism’ yelled sensationalist headlines, published scandal-mongering stories and even helped to provoke the mistaken Spanish-American War. But business changed things in the early 1900s. Publication owners discovered that offering advertising Read full story › Source: The Drum...

Read More

The view from China: how bamboo and consumers in lower-tier cities give Alibaba a leg-up on Singles’ Day

on Nov 12, 2019

By Shawn Lim Enter Alibaba’s Xixi Campus at its Hangzhou headquarters in the lead up to Singles’ Day, also known as 11.11, and one is greeted with bamboo everywhere, chosen because of its auspicious connotations of strong and steady growth to new heights. It’s Chinese name “damai,” is also a homonym for “big sales.” Staff on campus are also quickly moving around in red t-shirts with the 2019 slogan “Make 11 happen”, which is a play on “Make it happen”. They also make a show of banging large drums, which are placed around the campus and in each office, each time a sales record Read full story › Source: The Drum...

Read More

Tanya Joseph departs Nationwide

on Nov 12, 2019

By Jennifer Faull Tanya Joseph will leave Nationwide at the end of November following 18 months as its director of campaigns and public policy. Joseph, the architect behind Sport England’s prosperous ‘This Girl Can’ campaign and former press secretary to ex-Labour Prime Minister Tony Blair, joined the building society in May 2018. It was a new role for the brand as it looked to forge a voice in politics and address any social and national issues that affected its customers. However, internal changes have resulted in Joseph’s departure and her role will not be replaced. Speaking to The Drum, Joseph said that she would “rekindle” Read full story › Source: The Drum...

Read More

Making creative work the opposite way

on Nov 11, 2019

By graham daldry Somebody once said that if you can’t think of a solution to a problem, try to solve the opposite problem instead. The Should’ve campaign is a good example of this. I was briefed to come up with a sign-off line that ‘owned optics’. Previous attempts to do this had resulted in things like ‘The UK’s favourite optician’ or ‘4 million sight tests every year’, which nobody ever liked, recognised or remembered. Notseeing clearly was, and still is, immediately much more interesting. It isn’t always how we approach things, of course, but it does give an insight into how we Read full story › Source: The Drum...

Read More

Not good enough: why Standard Chartered is taking on gender equality in finance

on Nov 11, 2019

By Charlotte McEleny Standard Chartered’s latest installment of its campaign ‘here for good commitment’, which takes action against things in the world that’s ‘not good enough’, this time takes on gender inequality in finance. Standard Chartered refreshed its ‘Here For Good’ commitment in 2018, pledging to take action against the things it believes are still not good enough. The launch campaign saw the business use its technology and resources to stop illegal animal poaching by helping authorities track the money. The latest ad, by TBWASingapore, follows Standard Chartered’s commitment to increase the number of senior roles filled by women to Read full story › Source: The Drum...

Read More