Posts made in January, 2020

on Jan 31, 2020

By Will Griffith It seems regulators have an attachment to certain dates. On 27 May, Thailand’s new Personal Data Protection Act (PDPA) will go into force — almost two years to the day that data management practices were turned upside down by the GDPR. But the parallels between these laws run deeper than a similar birthday. Heavily based on the GDPR, the PDPA borrows many of its rules and requirements. These include several old favorites, such as the right for consumers to be informed, access data and request its deletion, alongside a strict consent provision. Unless companies can prove they Read full story › Source: The Drum...

on Jan 30, 2020

By Ian Burrell Given Boris Johnson’s hefty majority in Westminster, there wouldn’t appear to be an obvious business opportunity for a new conservative media brand dedicated to challenging the orthodoxy. Yet The Critic defies easy categorisation. If the prime minister was expecting a friendly addition to the Tory newsstand alongside his previous employers, The Daily Telegraph and The Spectator, he was in for a big surprise. In The Critic’s debut edition, writer Jonathan Meades referred to Johnson as “the shit”, not to mention “an antinomian, boorish, cosmically embarrassing charlatan”. In the centre spread, artist Adam Dent illustrated a map of “Johnson’s London” – Boris, not Read full story › Source: The Drum...

on Jan 30, 2020

By Katie Deighton Heinz is back at the Super Bowl with an ambitious multi-screen ad telling four stories at the same time. Wieden+Kennedy creative director Laddie Peterson explains how the agency made it work thanks to a star director and the perfect soundtrack. Creating four different ads for one 30-second spot may seem like an overly ambitious and complicated process, but if time and budget were no object, the creative team behind Heinz’s Super Bowl return would have featured 1,000 stories instead of four. The Super Bowl brief from Heinz, which last advertised at the game in 2016, was to show how a bottle of Read full story › Source: The Drum...

on Jan 30, 2020

By Charlotte McEleny The promise of data-led creativity is one that many marketers are hoping for, but without a willingness to be imperfect and allocate resource, it’s not a goal that many are reaching. The Warehouse Group (TWG) is one of New Zealand’s biggest retailers and it recently invested into personalisation via McDonald’s-owned personalisation specialists Dynamic Yield. According to the brand, it reached its annual incremental revenue target “within months” and is now looking at how this technology will shape its strategy for 2020. Yaniv Navot, vice president of marketing at Dynamic Yield, explains that TWG had quick success because Read full story › Source: The Drum...

on Jan 29, 2020

By Kiron Kesav Volkswagen has managed to carve out space for itself in the cluttered automotive category in Malaysia. By consistently challenging the category norms and upholding an attitude and corresponding behaviors that are distinctly its own, Volkswagen has managed to create an alternative aspirational space of their own. And that is what makes them an Enlightened Zagger. Enlightened Zagger is one of the 10 challenger types that PHD Media and eatbigfish have identified by drawing on the insights and experiences of today’s challengers disrupting the status quo, presented in their thought leadership publication, Overthrow II – 10 strategies from the new Read full story › Source: The Drum...