By Michael Nutley Agencies don’t want to think about hosting. They just want to know that the sites they build for their clients will function as intended, no matter what. Paradoxically, being able to forget about how your sites are hosted requires a lot of thinking first. And the more critical a site is to your client’s business, the more thought is needed. According to Saad Khan, senior product marketing manager at managed cloud hosting specialist Cloudways, there are 10 fundamental questions agencies need to ask about potential providers. What infrastructure will I be using? It’s vital to have transparency around the type of servers Read full story › Source: The Drum...
Read MoreBy Imogen Watson Consumer advertising has been in the dock over its lack of diversity, but what about B2B? As part of The Drum’s B2B Festival, a panel of industry experts reflected on strategies and approaches that can help eliminate bias and enact change in their field, stressing that allyship and leadership are every bit as essential to the B2B marketer as their consumer counterpart. You only have to look at the diverse casting of Christmas ads this year to see that this year’s Black Lives Matter momentum has resulted in some advertising industry change – if only on the surface. Faults in Read full story › Source: The Drum...
Read MoreBy amit bapna “Within less than 2 years of its launch, MX has gone on to become the largest entertainment platform in the country,” says Karan Bedi, chief executive officer of MX Player, in an exclusive chat with The Drum. The relatively young Indian OTT player, part of The Times Group, has added substantial numbers during the pandemic as more people got glued to their mobile screens devouring the available OTT content. Bedi shares the USP of the brand, its content strategy and the go-to-market plans, as well as the brand’s aspirations to be a one-stop platform by targetting users across their need-states in Read full story › Source: The Drum...
Read MoreBy Kevin Chesters Advertisers are facing a big dilemma this festive season: acknowledge the reality of 2020’s Covid Christmas, or whisk viewers off to a pandemic-free alternative universe. To figure out how to deal with the other C-word, we asked strategist and Harbour partner Kevin Chesters to dive into this year’s Christmas creative and tell us who did it best… Merry Christmas everybody. A bit like policemen getting younger or the fireworks starting in August, it does seem that the Christmas ad season starts a little earlier every year. Even a year like this one. There seems to be two very clear approaches when Read full story › Source: The Drum...
Read MoreBy Shawn Lim As Singaporeans adapt to a new normal this year brought about by the unprecedented changes of the Covid-19 pandemic, Japanese retailer Uniqlo tells The Drum how it has observed that they are pivoting towards essentials and increasingly prioritising comfort, value and quality. This means it is imperative Uniqlo continues to meet its consumers’ needs with products at an affordable price, says Joyce Tan, the marketing director at Uniqlo Singapore. Tan explains that the company’s LifeWear collection is aimed at new lifestyle needs, providing everyday clothing to cater to all occasions, be it telecommuting, indoor workout, lounging at home, or playtime for kids. “We Read full story › Source: The Drum...
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