By John McCarthy Martin Lambie-Nairn, the acclaimed designer behind BBC and Channel 4 idents, died aged 75 on Christmas day. Tributes have poured in from media and marketing colleagues, as well as the companies his unmistakable designs brought to life, to mark the passing of a man who helped “shape the public consciousness”. The designer was behind some of the most recognisable visuals in UK TV including Channel 4’s original block idents which persist to this day and key identifiers for BBC channels that many remember fondly. His eponymous agency also developed the bubble branding for O2. He founded celebrated branding business Lambie-Nairn in 1990 Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. In November, while Nestlé was announcing to the world that it had bought a majority stake in Mindful Chef, Gousto Read full story › Source: The Drum...
Read MoreBy Rania Robinson 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Here, Quiet Storm’s Rania Robinson talks about holding her nerve as a leader. The first lesson I learned this year was to keep it lean. At the end of 2019, we reappraised our business model and restructured. Now we’re operating a far leaner model. Inspired by our production heritage, we retain a core group of people and then bring in specific talent Read full story › Source: The Drum...
Read MoreBy John McCarthy Thanks to the pandemic, the world of work changed – and there was no uniformity in how we operated. To explore the numerous ways people embraced remote work, The Drum launched Today’s Office earlier this year. The series took us to some weird and wonderful places and routines, but ultimately displayed that there’s no right way to work. From roving campervans, urban greenhouses, windy beaches, locked-down cities and souped-up garages, productivity found a way when we needed it the most. Get comfortable and settle in for some 2021 home working inspiration… we’re probably going to need it after all. Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. From the outset of the pandemic, ‘tech-led’ will-writing and cremation service Farewill saw a huge surge in bookings, as people Read full story › Source: The Drum...
Read More
Industry News