“May you live in interesting times” is a curse, not a blessing, and 2020 was certainly interesting. This paper looks at how the global publishing landscape has changed over the past year, on top of already seismic shifts in the business. To help us better understand the business issues and future opportunities, Akamai commissioned a qualitative survey of senior publishing execs to gauge their current mindsets and where they see the biggest future opportunities and challenges. “Publishing brands have to play to their strengths. We can’t compete with news broadcasters and tech giants for scale. But we can compete when it comes Read full story › Source: The Drum...
Read MoreBy John Glenday A pan-European and US drive to bring order to the exploding gaming ad market has concluded with a gaming and esports Advertising Framework. The standardized set of terms should help those buying or selling gaming ad inventory. As the gaming ad industry becomes increasingly mainstream, common terminology helps benchmark performance and separate the wheat from the chaff. Antonio Dale Forte, IAB UK’s gaming group lead, said: “To enable sustainable growth in an emerging format, the foundations need to be solid. By creating a linguistic framework for the gaming and esports advertising market, we have taken the Read full story › Source: The Drum...
Read MoreBy John McCarthy Adland has a penchant for celebrating creative, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies. This week we catch up with Sanjay Nazerali, the recently-appointed global client and brand president of Dentsu X. What would be your first lesson for a newbie media type? Don’t be afraid to be a generalist – resist pressure to specialize too fast and look for information and inspiration from as wide a number of sources as possible. What are the biggest challenges Read full story › Source: The Drum...
Read MoreBy james Taylor In recent months, there has been an overwhelming push for more privacy in regards to a user’s digital footprint. High-profile news events highlighting the role of big tech in Brexit and recent US elections have led to an increased awareness among the general public, which has helped foster a desire to learn more about how their data is being used online. Following this increased spotlight, there has already been a range of changes made within the ecosystem including GDPR, CCPA and DPA, all resulting in limitations being placed on paid social platforms impacting how advertisers can target and track users. The latest Read full story › Source: The Drum...
Read MoreBy Hoang Nguyen Despite receiving record Ofcom complaints, ITV racked in a tidy £73m this season thanks to its lucrative sponsorships. With the seventh season now complete, YouGov rates which of its major sponsors were crowned the 2021 winners. After closing a chapter on its seventh season, Love Island may prove to be ITV’s most successful series yet. The finale of season 7 wrapped up earlier this week, and according to Variety drew a record number of viewers, beating out both last season’s finale and the most-viewed season 7 episode. Love Island has long cornered the hard-to-reach youth market, and a look at the demographic Read full story › Source: The Drum...
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