By Kendra Clark The social justice-driven ice cream brand is dialing up the heat on an ongoing spat with Unilever over product sales in Israeli-occupied territories. PR and branding pros weigh in on how the dispute is likely to play out. Ice cream purveyor Ben & Jerry’s has filed a lawsuit in federal court against parent company Unilever in an effort to stop the sale of its products in Israel and the state’s occupied territories. The move follows a decision by Unilever to sell its Israeli business to a local licensee, which will keep Ben & Jerry’s products commercially available in Israel and Read full story › Source: The Drum...
Read MoreBy Geoffroy Martin As cookies surge ever-closer to their imminent death, many advertisers are clinging to ID-based targeting solutions out of fear that sacrificing user-level insights will spell their certain demise. But they’re wrong, argues Ogury’s Geoffroy Martin. What’s needed, he suggests, is a shift away from ‘personalization’ and toward ‘personification.’ Yes, cookies are going away. What’s interesting is the range of reactions to this ground truth. Taking shape are a few distinct camps that reflect how differently industry players are coming to terms with this fundamental change — or refusing to do so. Many members of the advertising and media ecosystem Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher After developing its own CV anonymization tool to weed out bias in recruitment, Digitas quickly saved over 500 hours in the drawn out recruitment process. It’s now made the tech free to use for any company, including its agency rivals. We caught up with chief executive, Dani Bassil to find out how hiring has changed at the agency and what opening it up will achieve for the industry at large. Prior to the creation of the software Digitas would anonymize CVs by hand, with a team of digital recruiters spending upwards of 20 minutes on each application. Anon CV came Read full story › Source: The Drum...
Read MoreBy Kendra Clark With inflation at record highs in many markets, agencies are poising for an economic downturn. Top advertising, media and communications agencies share their predictions, advice for adland and insights for guiding clients through a potentially stressful economic period. This month, the US market reached the highest annual increase in inflation in over 40 years, at 9.1%, per the latest data from the US Department of Labor. With inflation peaking, the Fed has hiked interest rates, with another increase expected soon. Many economists are predicting an impending recession — which has businesses of all kinds on the edge of their seats. The advertising Read full story › Source: The Drum...
Read MoreBy Audrey Kemp A spacious home grants vacationers all the room they need for a comfortable getaway. Vrbo’s latest campaign illustrates some benefits that their large rental properties can offer — notably, privacy and security. Vacation is about spending time with loved ones – not strangers. That’s what makes booking private homes on popular booking platform Vrbo a great option, according to the brand’s latest creative campaign, ‘Only Your People.’ Vrbo, part of Expedia Group, pairs homeowners with vacationers seeking places to stay, from cabins and beach houses, to condos and other kinds of housing. Co-produced by Vrbo’s creative team and Wieden+Kennedy, ‘Only Your People’ Read full story › Source: The Drum...
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