By Chris Sutcliffe After Tony the Tiger took to Twitch to play games with streamers, we find out more about the growing phenomenon of VTubing. Last week, Kellogg’s transformed Tony the Tiger into a VTuber, begging the question of whether more consumer-facing companies consider leaping into the world of virtual stars. On August 19, Twitch viewers were treated to the sight of Kellogg’s Frosties mascot Tony the Tiger interacting in real-time with popular streamers Brennon ‘GoldGlove’ O’Neill, Chrissy Costanza and Jakeem ‘BigCheese’ Johnson while playing the battle royale game Fall Guys. Whereas once the approach would have been Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The grammy-winning singer, rapper and flutist is the face of Instacart’s largest-ever campaign, supporting its new ‘Carts’ tool. Instacart’s latest app enhancement goes well beyond delivering goods. Instead, it looks to inspire via shopping discovery content. To get the word out, the brand has unveiled its most ambitious campaign, featuring the wildly popular Lizzo. Instacart today announced the launch of Carts. The new in-app tool enables retailers, creators and pop culture personalities like Lizzo to create curated, shoppable collections for consumers, which can be delivered to their doorstep the same day. To tout this new feature and others, Read full story › Source: The Drum...
Read MoreBy Jenni Baker The Drum catches up with Jill Orr, Criteo’s new EMEA MD for retail media, to discuss the importance of understanding product, a passion for the customer, and why people ‘seal the deal’ in influencing her career choices. ‘Everything has changed but nothing has changed’. As Criteo’s managing director of retail media for EMEA, Jill Orr has been on quite a journey since catching the wave of the early days of digital advertising in the original dot com boom and getting her first taste of retail media in 2014. Working in an emerging market has “undoubtedly” shaped her attitudes to Read full story › Source: The Drum...
Read MoreBy Karen Tee There is no doubt we live in a world that has been dramatically transformed by the Covid-19 pandemic. Nowhere can this impact be felt more profoundly than in the digital world, where many organizations are racing to keep up. But while the challenges may seem daunting, the potential for growth is exponential. “Digital remains the biggest driver of change and opportunity for companies,” says Alex Atzberger, chief executive of Optimizely, which provides digital experience (DX) platform software as a service. “What the global pandemic really did was to accelerate companies’ need to provide consumers with the ability to buy online with Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Supplemental health insurance provider Aflac pits its famous spokesduck against the ‘Gap Goat’, which represents the medical debt left over when health insurance fails to cover medical expenses completely. This college football season, Aflac’s unforgettable spokesduck encounters a new nemesis – the ‘Gap Goat’ – and all the medical debt he represents. The supplemental health insurance provider Aflac will air a trio of slapstick-rich spots that introduce the Gap Goat and the gap between health insurance and medical bills. In the campaign’s first spot, ‘The Arrival’, the Aflac Duck joins The University of Alabama’s head coach, Nick Saban, for a game of chess, Read full story › Source: The Drum...
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