By The Drum WPP has invested heavily in AI. Here, its chief AI officer explains exactly how it approaches the tech. here Read full story › Source: The Drum...
Read MoreBy Mark Challinor Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. In this edition, Kjersti Løken Stavrum, CEO of the Tinus Trust (owner of Schibsted), discusses the ups and downs of media. Kjersti Løken Stavrum has a background as a journalist and editor. She is the general manager of Stiftelsen Tinius – the controlling owner of Schibsted ASA, chairman of Norsk PEN and chairman of the Freedom of Expression Commission. Løken Stavrum has previously been secretary general of the Norwegian Press Association, is trained in political science and has a master’s in management. Read full story › Source: The Drum...
Read MoreBy Jonathan D’Souza-Rauto Privacy dominates many discussions, and decisions, in the digital sphere. Jonathan D’Souza-Rauto of Kepler EMEA explains why programmatic marketing will have to address the subject this year. Privacy in its different guises dominated the state of advertising, specifically within the digital space, throughout the course of last year. Whether it was the continued development of the US state-by-state regulatory approach or the consequences of the Digital Markets Act in the EU, it’s a subject that publishers, vendors, and advertisers can no longer ignore. Big beasts From the data regulators on a country level – but also as I like to call them, the Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Tesla’s latest earnings report reveals a rare sales decline and stock dip, as CEO Elon Musk’s escalating controversies and political entanglements raise questions about the brand’s long-term consumer trust and market position. Tesla’s Q4 2024 earnings report today delivered a rare dose of reality for the electric car giant: global sales fell to 1.79 million vehicles, down from 1.81 million in 2023. The stock reflected the turbulence, closing at $389.65—a 2.12% drop for the day. But the numbers are just part of the story. The real question on Wall Street and beyond is whether Tesla’s biggest asset — Elon Musk — Read full story › Source: The Drum...
Read MoreBy Amy Houston Smith has journeyed from traditional advertising agencies to leading marketing at one of the world’s most desirable fashion houses. In this week’s here Read full story › Source: The Drum...
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