Posts made in February, 2025

on Feb 28, 2025

By Cameron Clarke The boss of what is set to soon become the world’s biggest advertising company explains why it will not be following the corporate trend of going back to the office full-time. As many companies push for a return to pre-pandemic office norms, Omnicom CEO John Wren is standing firm on a flexible approach. Unlike rivals such as WPP, which recently faced here Read full story › Source: The Drum...

on Feb 28, 2025

By Surabhi Govindarajan Emilia Perez will be the most nominated non-English film at the Oscars this weekend. Surabhi Govindarajan of VML explores how we got here and how marketers can take advantage of the globalized media landscape. With the 2025 Oscars being held this weekend, it’s a good time to reflect on the awards’ growing spotlight on international cinema. Non-English-language films are increasingly central to the Oscars, reflecting broader shifts in global storytelling, audience tastes, and the changing structures of Hollywood. This change is a reflection of a wider shift in the entertainment landscape. Previously viewed as niche, international productions are now at Read full story › Source: The Drum...

on Feb 28, 2025

By Audrey Kemp The Kimberly-Clark brand will make a bold statement at one of advertising’s biggest nights, using humor and star power to spark conversation about a topic many women still struggle to discuss. For the first time since 2010, Poise is back at the Oscars – this time with Katherine Heigl leading the charge. The brand’s new 30-second spot, ‘Whisper,’ airing during the March 10 telecast, takes a comedic approach to challenge the stigma around bladder leaks, which affect one in two women and often worsen with menopause. Read more here Read full story › Source: The Drum...

on Feb 28, 2025

By Amy Houston For the second time, here Read full story › Source: The Drum...

on Feb 28, 2025

By Michael Boamah Michael Boamah, International Communications Manager at BETC Paris 2024 saw the rise of running culture with run clubs and running wear becoming omnipresent. This year, we are seeing hip-hop artists swerve into the running craze. But why? It turns out that running and hip-hop culture are actually more alike than we would think. Sure, both rap and running come from the streets. But, there is more to that. Read more here Read full story › Source: The Drum...