By Margo Waldrop Meet the judges of here Read full story › Source: The Drum...
Read MoreBy Tracey Walker SXSW will head to London for the first time in June. Tracey Walker of George P. Johnson spoke to three previous attendees about what organizers can do to ensure the event is a knock-out. It’s 2025, and “authenticity” and “cultural relevance” are no longer marketing buzzwords but rather minimum expectations that brands must meet. The hugely anticipated SXSW London will be an old festival in a new location and is an opportunity to show how festivals can thrive by embracing local identity over international imitation. A feature in Austin, Texas, for 37 years, SXSW had a 2023 launch in Sydney, Australia. Now, Read full story › Source: The Drum...
Read MoreBy Margo Waldrop Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing. Today, we highlight Yana Ernazarova, chief marketing officer at Edushape and a judge for here Read full story › Source: The Drum...
Read MoreBy Gordon Young The secondhand electronics seller’s Lauren Benton tells here Read full story › Source: The Drum...
Read MoreBy Tony Walford Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the future may hold for the marcomms firm following its latest financials. This time last year, S4 Capital’s press release said that for 2024: “We are targeting like-for-like net revenue to be down on the prior year [2023] with a broadly similar overall level of operational Ebitda as 2023, as a result of cost reductions made in the previous year.” And broadly S4 achieved this. Its recently announced 2024 full year results showed Read full story › Source: The Drum...
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