By Matt Williams The influential agency leader tells all on the day that still gives him nightmares, what the ad industry is getting wrong about culture and how he landed his dream job at The Masters. Jonathan Akwue is the type of person who could meet one of his heroes and a couple of weeks later have that particular hero ring him up and offer him a job out of the blue. Seriously, that’s how Jon ended up at Translation. Read the answers below for all the detail on that. But before you do, a quick intro… Read more here Read full story › Source: The Drum...
Read MoreBy Mark McDermott Nowadays, house parties can be attended by millions across the globe via livestream. Mark McDermott of Amplify explains how they can offer a great branded experience – and how to host a good one. In LA, urban sprawl, limited public space, and a patchwork of tight communities mean house parties have always been part of everyday life. Depending on where you live, they might look and feel totally different. What defines and binds them is specificity. House parties flourished in the 90s and acquired new currency during the pandemic, when backyards and parks, porches, and parking lots were the only places Read full story › Source: The Drum...
Read MoreBy Margo Waldrop Few brands have ridden the highs and lows of public sentiment like Tesla, and few CEOs have wielded their personal brand as a weapon quite like Elon Musk. Elon Musk built his empire on disruption – mocking traditional industries, refusing to advertise, and cultivating a fanbase that treated his brand like a movement. But when a company becomes too tied to its leader’s persona, the fallout can be just as spectacular as the rise. Tesla’s journey started as a revolution. Now, people are setting their cars on fire. Here’s the timeline of how it all unraveled. 2003: The electric dream begins Tesla Motors Read full story › Source: The Drum...
Read MoreBy Wiktoria Wójcik When it comes to capturing the attention of younger audiences in particular, advertising on livestreaming platforms offers an impressive edge, says Wiktoria Wójcik. Just be sure to ace the implementation. For years, gaming has been treated as a niche marketing channel, often relegated to the promotion of energy drinks and computer hardware. Today, that paradigm is shifting dramatically as livestreaming platforms transform into sophisticated marketing environments where brands can achieve significant lift in awareness, perception, and recall. The numbers don’t lie: gaming livestreaming has matured into a mainstream marketing channel that delivers measurable brand impact well beyond traditional click-through metrics. For Read full story › Source: The Drum...
Read MoreBy Gordon Young At Shoptalk in Las Vegas, we catch up with Capgemini’s global retail lead, Lindsey Mazza, who argues that retail is undergoing a rebirth. When you read the headlines, retail looks like it’s in its final act. Hudson’s Bay – the oldest retailer in the English-speaking world – has shut its doors. Forever 21, a brand that once defined an entire generation, is no more. Department stores are being hollowed out. Malls are ghost towns. And if you believe the commentators, things are only going to get worse. But what if they’re wrong? Read more here Read full story › Source: The Drum...
Read More
