By Maria Greaves Marketers are finding the automotive sector a tough ride right now. Why is the sector revving under pressure? And how are innovations in contextual advertising giving the industry the jump start it needs? A rollercoaster global trading market, privacy roadblocks, shifting buying behaviors, and digital disruption means that the automotive sector is putting today’s marketers through some challenging gear changes. The tough economic climate means the used car industry is a growing threat, while startups, tech companies, and electric vehicle (EV) disruptors are also changing the game for traditional auto brands. Meanwhile, today’s consumers want seamless digital experiences, sustainability, Read full story › Source: The Drum...
Read MoreBy The Drum Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean for your media mix and brand visibility? Google here Read full story › Source: The Drum...
Read MoreBy Sam Anderson In a mini-series shining a light on adland’s emerging centers of power, this week’s edition of here Read full story › Source: The Drum...
Read MoreBy Maria Greaves We’re back with our no-bull answers to the industry’s biggest questions. And this month, we’re talking all things here Read full story › Source: The Drum...
Read MoreBy Sam Anderson After false dawns, would-be disruptors to Nielsen hope 2025 might be their year. VideoAmp’s Peter Ligouri, amid legal battles with the incumbent, tells The Drum why this time things will be different. Audience measurement firm Nielsen is the incumbent to end all incumbents: a century-old company with a firm grip on the market whose name is coextensive with the very idea of TV ratings. But the adtech world loves to disrupt a powerful incumbent. In recent years, several big data-based startups have emerged to challenge Nielsen’s dominance. With Nielsen defending its territory fiercely, the stage is set for some David v Goliath Read full story › Source: The Drum...
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