4/20 vision: meet the marketers leaving the mainstream to blaze the cannabis trail
The gradual process of decriminalization of cannabis and cannabidiol (CBD) products across the world has given rise to a highly regulated yet booming new industry – one that needs the creative branding skills of marketers more than most. This 4/20, The Drum speaks to three industry execs forging new ground as CMOs, media moguls and designers in this blazed new world.
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Marji Chimes is the chief marketing officer of Coda Signature, a manufacturer of premium cannabis-infused edibles, topicals and concentrates distributed in Colorado (it plans to launch a California operation in June). Read full story ›
Source: The Drum
