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4/20 vision: meet the marketers leaving the mainstream to blaze the cannabis trail

on Apr 19, 2019 | 0 comments

By Katie Deighton


The gradual process of decriminalization of cannabis and cannabidiol (CBD) products across the world has given rise to a highly regulated yet booming new industry – one that needs the creative branding skills of marketers more than most. This 4/20, The Drum speaks to three industry execs forging new ground as CMOs, media moguls and designers in this blazed new world.


Marji Chimes is the chief marketing officer of Coda Signature, a manufacturer of premium cannabis-infused edibles, topicals and concentrates distributed in Colorado (it plans to launch a California operation in June). Read full story ›

Source: The Drum