By John Glenday

Youth communications agency Thinkhouse has published new research indicating that 85 per cent of 16-30 year olds believe that technology firms and global brands will have the greatest influence on people in future – edging out people power (15%), governments (14%) and lobby groups (2%).

The demographic singled out terms such as ‘technology’, ‘online’ and ‘digital’ to define their generation with most being of an optimistic bent despite high unemployment. When asked to pick a statement describing the mood of young people today the most popular option was ‘It’s just me, myselfie and I’ (29 per cent).

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Source: The Drum