Weve – the joint venture between O2, EE, and Vodafone – is to serve the AdChoices icon on every display ad, both mobile and in-app, in a bid to give users greater transparency and control over targeted interest-based advertising.
The AdChoices icon has been used to signpost targeted online ads to consumers in the UK and EU markets for over two years and last year the Internet Advertising Bureau (IAB) UK led a pan-European campaign to raise awareness of online behavioural advertising and give consumers more control over their data.
However, Weve has said in an “industry first” Read full story ›
Source: The Drum
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