By John Glenday

Uruguay forward Luis Suarez’s penchant for nibbling the shoulders of his opponents has again made headlines presenting brands with an irresistible real-time marketing opportunity but which has the most bite? The Drum rounds up six of the best.

Food purveyors were in obvious territory for drawing parallels with the likes of McDonald’s exhorting the player to sink his teeth into their burgers rather than his opponents.

Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac 😉

— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014

TGI Fridays put it most succinctly though.

I think Read full story ›

Source: The Drum