The British Heart Foundation (BHF) has launched a campaign as part of a recent marketing strategy overhaul which has seen the charity focus on the work it does around research into heart disease.
The ‘Bag it. Beat it’ campaign, which aims to raise funds for research into those born with congenital heart disease, launched today (27 August) and asks the public to donate bags full of their unwanted items to BHF shops.
The campaign features a 10-year old boy, Daniel, who was born with a hole in his heart and received open-heart surgery, aided by research from the BHF.
The launch comes ahead Read full story ›
Source: The Drum
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