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Retail Update: Banana Republic's content push; a budget Tesco chain; and why Amazon isn't the pinnacle of CX

on Aug 27, 2014 | 0 comments

By Jennifer Faull

The Drum’s weekly round-up of the retail scene takes a look at the latest retailer to shrug off traditional marketing and create content instead; why brands need to be thinking beyond the website when it comes to customer experience; if dividing Tesco into a budget and high-end brand could be a wise move; and the joy Waitrose has been spreading with a new brown sauce bottle design.

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Source: The Drum