US fashion brand Nordstrom has partnered with marketing company Curalate to launch Like2Buy, a platform designed to create a more seamless shopping experience for its customers via Instagram.
By clicking on the Nordstrom Instagram page, consumers can connect to the platform via a link then view a gallery of shoppable products before being taken directly to Nordstrom.com to complete their purchase.
The idea is that the path to purchase is shorter for consumers and cuts out the need to search the Nordstrom website for items they have seen on social media.
The Nordstrom Instagram page currently has 530,000 followers.
Bryan Galipeau, social media Read full story ›
Source: The Drum
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