Ad viewability has been a hot topic in our industry for several years now. I’ve attended countless meetings and events dedicated to the subject, including a rather vibrant all – comers “Town Hall” session in Phoenix last year where buyers and sellers swapped opinions about measurability, flaws in the tools, discrepancies, and the general angst of moving to an industry base standard. And so it came to pass, we finally agreed we would work to a minimum of 50 per cent of the ad viewable for at least one second for standard inventory.
During a recent conversation with one of my Read full story ›
Source: The Drum
Industry News