By John Glenday

WPP chief Sir Martin Sorrell has used a LinkedIn post to promulgate five guiding principles for the digital age which he believes will stand Europe in good stead as it struggles to maintain competitiveness.

Moved to put his observations in writing following his observation that, ‘Technological change isn’t just a constant: it’s accelerating. Technology will never again change as slowly as it does today.’

Offering up his first pearl of wisdom Sorrell urges Europe not to wait for technological change to come to happen but to ‘take control of your own destiny.’ Citing the case of Amazon as an example Sorrell noted: Read full story ›

Source: The Drum