Good social media content has to be “a combination of relevancy, reach and quality”, but you can’t get one without the others, said Vodafone’s, strategic lead for social media communications at Social Media Week London.
Discussing key metrics and the importance of knowing your brand audience at a talk hosted by Socialbakers, Dan Bowsher from Vodafone stated that social was a means through which the company could promote its business strategy, and that businesses could not afford not to be on social.
Bowsher noted that about two thirds of messages about Vodafone weren’t actually sent to the brand – some from ‘dark Read full story ›
Source: The Drum
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