The scale of Twitter’s TV conversations are mainly in line with TV channel share, with talent and reality shows capturing the most social activity, a study from Kantar Media has revealed.
Based on figures collected between June 2013 and May 2014
from Kantar’s own data and BARB viewer rating and channel share figures, the study found that Twitter TV activity correlated for the most part with share and showed that increased social conversation boosted some programme viewing figures by up to two per cent.
In terms of tweet volume, The X Factor by far attracted the most conversation at over nine million Read full story ›
Source: The Drum
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