By Natalie Mortimer

Hootsuite is set to integrate new voice technology into its social platform after acquiring social telephony start-up Zeetl.

The idea is to use Zeetl’s technology, which allows brands to better control their image online and take support conversations offline, to improve customer service teams using Hootsuite.

The technology negates the need for a customer to follow and message a company when they need information. Instead, when a customer tweets or posts an enquiry the company can post a unique link which is publicly available but accessible only to the specific customer through authentication.

Once the link is opened, the customer is provided with Read full story ›

Source: The Drum