By Barry Dudley

I know it was only a few weeks ago that we last wrote about public relations, but it’s a subject worth returning to – after all, it’s the space where an awful lot of M&A activity seems to be going on right now.

Why is this? First of all, PR as a discipline is becoming ever more important to marcomms. But also, I think it’s because there are far fewer giant PR agencies – the Hill & Knowltons, Burson-Masteller and Edelmans of this world – than there are equivalents in the advertising worlds. In terms of consolidation, of developing vast global Read full story ›

Source: The Drum