By Gillian West

Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets.

The announcement means agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will see their digital TV campaigns additionally supported on mobile devices at no extra cost.

David Amodio, digital leader at Channel 4, said the broadcaster was “excited” to launch “mobile supported interactive ads on 4oD”. He added: “As VOD consumption has risen on mobile platforms we have adapted our strategy accordingly – this was a key driver behind our decision to launch Shorts on Read full story ›

Source: The Drum