Nescafé has teamed with ITV to launch a series of reactive and live ads for its Original range as part of the brand’s Big Start campaign.
Viewers will be encouraged to wish friends and family a #BigStart on Twitter via the ads, produced by ITN Productions, when they air during ITV’s Good Morning Britain for the whole of February.
Nescafé will use social software platform Spredfast to aggregate the on-air tweets and one tweet will be chosen for each of the three daily slots during the programme on Mondays, Wednesdays and Fridays. The campaign marks the first time the technology Read full story ›
Source: The Drum
Industry News