McHugh told Marketing Week that EE TV’s services make it easier for consumers to record and watch television across devices such as mobile phones, tablets and traditional television.
The service will let users watch up to 70 Freeview channels plus ‘catch up’ and ‘on demand’ channels such as BBC iPlayer and Demand 5 much like other digital services such as YouView and Freeview, but it will also allow users to pause, rewind or record live and pre-recorded programmes simultaneously on up to four devices.
The move is in part to align company objectives to consumers’ changing viewing habits. McHugh says: “Customer viewing Read full story ›
Source: Marketing Week
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