Ingenie, a car insurance service that uses telematics technology to assess young drivers, has appointed search agency Epiphany to drive growth in organic traffic.
By using telematics to collect and analyse data about how a car is driven – including speed, acceleration, braking and cornering – ingenie assesses customers individually, provides regular feedback on how to improve and rewards good drivers with lower premiums.
Luke Eales, chief marketing officer at ingenie, said: “It is clear when developing a modern natural search strategy that value is found in both the destination and the journey. In partnering with Epiphany we are excited to continue Read full story ›
Source: The Drum
Industry News