By Thomas Hobbs

1. TfL unveils Santander Cycles as London bids farewell to ‘Boris Bikes’

Despite media controversy around sponsorship costs and safety, London’s Boris Bikes have provided a lot of joy. The Marketing Week team still can’t get the image of Boris Johnson riding with Arnie out of our heads!

This week, Transport for London (TfL) and Santander finally announced a £43.75m seven-year partnership to refresh London’s Cycle Hire scheme. Santander Cycles are set to grace the capital’s streets from April onwards.

Santander, which replaces Barclays as chief sponsor, has made the bikes strikingly red to tie Read full story ›

Source: Marketing Week