The Internet of Things is set to be one of the dominant themes at this year’s Mobile World Congress, offers advertisers incredible opportunities for advertisers, according to LBI head of mobile Ilicco Elia.
The Drum will be providing a rolling series of video interviews at this year’s show, with journalists on the ground getting the views of industry figures on the insight and trends appearing each day.
In the video (see above) Elia talks smart watches, connected cards, the internet of things and not going to parties.
Follow the latest news from MWC 2015 at The Drum’s dedicated news hub.
Source: The Drum
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