UKTV celebrates drama offering with 6ft chocolate version of Benedict Cumberbatch
The broadcaster has created a life-size chocolate version of actor Benedict Cumberbatch to market the launch of drama content launching on its on-demand service.
Cumberbatch, best known for play Sherlock Holmes in the BBC series, was named in a recent poll as Britain’s “dishiest” TV drama actor.
“With Drama launching on UKTV Play this Easter, it was the perfect opportunity to pay homage to the fantastic talent we have on the channel, including of course, Benedict Cumberbatch. Hopefully he’ll make it through Easter weekend in one piece,” said Adrian Wills, general manager Read full story ›
Source: The Drum
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