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P&G’s European brand director on the importance of on the job training

on Apr 1, 2015 | 0 comments

By Jonathan Bacon

Q Is on the job training an important feature within P&G?

We are very passionate about training and it never really stops. It’s primarily on the job – there are certain standard programmes that people go through, such as our colleges for people at different [job] levels, but there’s also a mass menu of different things you can do both externally and internally to build your skills as a marketer. They are highly personalised to the individual job, passions and strengths of that person.

Q Who is responsible for on-job-the training at P&G?

The brand manager will train the new hire when they Read full story ›

Source: Marketing Week