By Gillian West

No actual cars appear in the latest advert from Audi with the car brand tuning to CG to introduce the all-new RS 3 Sportback and R8.

Working with BBH London the cinema commercial – ‘Birth’ – sees the R8 giving birth to the most recent member of the RS family. Created entirely from CAD data, the production team was assisted by Hollywood director, Rupert Sanders, who counts the 2012 box-office hit Snow White and the Huntsman amongst his films.

“The metaphor of the Audi R8 literally giving birth is visually striking but the comparison is also highly appropriate,” explained Nick Ratcliffem head Read full story ›

Source: The Drum