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General Election 2015: Why are political parties making a hash of SEO strategy?

on Apr 30, 2015 | 0 comments

By Glynn Davies

This article is one of a series from global marketing and technology agency DigitasLBi assessing key aspects of the main political parties’ digital strategies in the run up to the General Election.

SEO lies at the foundation of all healthy digital strategies, says DigitasLBi search strategist Glynn Davies, and needn’t be all that hard. So why are the political parties making such a hash of it?

Nobody, as far as we are aware, has ever suggested that SEO wins elections. But then again, it would be foolish to deny that good search can help. Any party attempting to do anything in digital Read full story ›

Source: The Drum