Jack Wallington, community director at The Student Room, an online forum for young people, claimed there are huge opportunities for marketers to make an impression on students given that their existing levels of brand loyalty are relatively low.
He pointed to a survey of The Student Room’s user base that found that beyond the technology sector, where students had a strong affinity for Apple products, attachment to other brands was minimal. For example, while Topshop and Simple came top in the fashion and skincare categories respectively, neither brand scored highly overall.
“There is a lot of room to win the hearts and Read full story ›
Source: Marketing Week
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