By Secret Marketer

This week, we had an undergraduate student in the office for work experience. We receive so many applications that we have a designated system to deal with placements. It involves students having one-on-ones with several members of the team (including me), plus a project that they are required to work on during their down time, which they present to us on their last day.

I sat down with said student for her one-on-one, when she presented me with her opening question, “So, what do you do?”.

I was about to give her the usual spiel about being the voice of the customer Read full story ›

Source: Marketing Week