The design industry is living in a “golden era”, according to Ford Europe’s design director Chris Bird, who said that the discipline’s role in brand building is now bigger than ever.
Speaking to The Drum, Bird voiced his enthusiasm for the idea of designers running a company, citing Apple as an example, and said he hoped the auto industry would one day follow suit.
“Design has always played a big role which is accelerating as the industry breaks up and diversifies so there is no doubt design is now playing an even bigger role,” he said. “I also think Read full story ›
Source: The Drum
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